So, why not consider offering your own click and collect service instead? This can be done quickly, cheaply and without interfering with your operations. Read on to find out how click & collect can benefit your business, and how to make it a success!
Market leaders can charge up to 35% per transaction when using their delivery services. By offering your own click and collect, you are guaranteed to protect your profit margins by significantly saving on fees. For example, we have helped city centre venues who previously relied on Deliveroo to independently offer their collection service-they saved hundreds of pounds every night.
Multiple studies show that your customers are more than happy to collect their orders, with the majority also saying they’d rather order directly through venues instead of using third parties. This is because collection ensures that their food is received in a perfect condition and piping hot every single time (no late deliveries or cold food!). Even better, when serving customers directly for collection, you have the opportunity to interact with your customers, providing them with that friendly and personalised experience that keeps customers coming back.
Major delivery platforms take your customers data and use it to benefit their platform, not yours. Instead of risking your customers being driven to competitors, offering your own collect service means your hard earned customers are much more likely to stay loyal to your business.
The great thing about Click & Collect is that it is an easy service to provide operationally, you just need to think about how you’d like customers to place their orders. This could be done independently, taking orders via the phone or online messaging, or through a third party online solution.
If you’re already using big platforms for deliveries that are working well, keep these going! You can introduce a separate app for collection alongside these, through which you’ll significantly save on costs compared to your deliveries. Gently build-up these click & collects, until (for example) you only offer delivery a couple of nights a week. The savings will speak for themselves!
Your customers are willing to collect their orders, so all you need to do is shout about your new service loud and proud!
Especially for those businesses with a loyal customer base, click and collect can provide a really successful, cost-effective source of income. Fancy giving it a go? Get in touch today and see how Peazi can give your business a helping hand!